Why I Let Go of a “Successful” Business to Reclaim My Peace, Purpose & Power

✨ I Didn’t Downsize My Business for Strategy. I Did It to Find Me.

Here’s the truth most people don’t want to say out loud:

My 3D reality is still shifting.
My empire is still taking form.
But what’s already changed — completely, irrevocably — is me.

And that’s the part I want to share with you.

Because I know what it feels like to chase success that doesn’t feel like yours.
To hit milestones and still feel empty.
To keep showing up online when you haven’t shown up for yourself in weeks.

I don’t stand above you, shouting what to do from some “healed and holy” pedestal.
I’m a woman who’s walked barefoot through the fire.
Who’s cried into spreadsheets and bedsheets.
Who’s rebuilt her sense of self from the floor up.
And now I’m walking beside you — holding the light while you walk, too.

🌀 I’ve Been Asking These Questions Since I Was a Kid

  • Why are we really here?
  • Why do we work jobs we hate, retire broke, and miss magic along the way?
  • Why do we numb our joy, silence our creativity, and shame our deepest desires?

I’ve been asking those questions since I was old enough to realise I didn’t fit into the world’s pre-built templates.
And now, after years of healing, burning out, breaking down and rebuilding again…

I know this:

I wasn’t here to build a business.
I was here to build a life.

🕯️ A Soul-Led, Spacious, Laugh-So-Hard-You-Cry Life

Now?
I don’t just run Hanson Candle Co. — I live inside it.

My life is slower.
Richer.
Rooted in meaning.
More space, more softness, more fire — not because it’s easy, but because it’s real.

I create from my soul now — not from scarcity.
I launch when I’m called — not when the algorithm says I should.
I rest, receive, and rewrite timelines — because I trust myself to lead.

🐚 I Didn’t Downsize for Strategy. I Did It to Save Myself.

I didn’t strip things back for a quick win.
I did it because I was trapped in a version of success that no longer fit.
I was keeping myself in a creative box, and it was suffocating me.

Letting go of the old version of my business was terrifying.
But it gave me the one thing I couldn’t find in the hustle: me.

And now?
I create from flow.
In rhythm with the seasons of my soul.

💛 You Can Too

You don’t need to have it all figured out.

You just need to tell yourself the truth — about what you want, how you feel, and what’s no longer aligned.

Your next chapter won’t be built from hustle.
It’ll be built from honesty, softness, creativity, and courage.

And I’m here — beside you — not to save you, but to show you what’s possible when you choose yourself.

You’re not here to repeat old patterns.
You’re here to rewrite them.
And your real life? The soul-led, expansive, magical one?
It starts the second you remember who you are.

Let’s walk together.

✨ Want to go deeper into this work?

Here are the tools that helped me rebuild from the inside out:

Throwback Photo: My first ever market stall for Hanson Candle Co in 2020

With love,
Shakira x
Founder of Hanson Candle Co. + The Absolut3 + TruWiks 
Angel. Witch. Serial Creative. Barer of Crossroads. Soul Rebuilder.

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